Celebrating transformation & commitment
For our two-day celebration of the brand-new Kimmel Pavilion and Hassenfeld Children’s Hospital, my team partnered with a creative agency to shoot extensive coverage of the all-day/night festivities, and develop content commemorating the occasion.
I collaborated with the agency team on creative (story, interview questions), coordinated locations/talent, served as co-lead (with an agency producer) on the shoots, managing over ten NYULH staff volunteers and seventeen camera crew members at different locations around the hospital.
This shoot was my largest ever—we captured 35 sit-down interviews with leadership, faculty, and donors (all question sets were personalized), and shot extensive coverage of all the key moments throughout the festivities. Ultimately, this footage served as the bedrock for NYULH ten videos.