Letting kids be kids, even when they’re sick

The Sala Institute for Child and Family Centered Care draws upon the experiences and expertise of patients, families, and our care teams to set new standards of care for children at Hassenfeld Children’s Hospital at NYU Langone.

In close partnership with an agency’s creative team, I oversaw the development a suite of content that showcased the innovative, thoughtful approaches of the Sala Institute. I worked on creative, interview questions, locations, and logistics.