Paving the way for tuition-free medical school

To support major gift officers on pitches for scholarships, I developed the concept for this onepager menu. I wrote the copy, chose the key facts/stats, chose the image, and dictated the basic layout to the designer.

Why it’s meaningful to me: While ROI is difficult to trace on a general piece of collateral, this onepager has played a role in millions of dollars’ worth of gifts. Major gift fundraisers have pointed to it as an essential tool for discussions with donors around scholarships.